Fred Cook is the CEO of Harris, a global public relations firm. However he has a degree in education and sailed across the ocean with a Swedish captain.
I enjoyed this book because it gave career advice from someone who didn't take the conventional path. Cook thought out each tip and even includes cute illustrations.
While reading other books you see step by step instructions on how to get to where you want to go. Cook however gives you advice on how to handle the curve balls that life throws at you. Say you didn't get a public relations internship, but a different communications one instead. Tailor your internship to what you want to do, or learn how to use the skills learned in one area of communications to another.
He places value on experiences and networking, not the "correct path".
As a public relations pre-professional Cook gave me confidence in my experiences and tools to use everyday as well as every once in awhile.
Cook's book also has funny life stories in which his lessons come from. This made the book that much more valuable to me because he explained how he had learned the skill or rule, and then how he applied it.
As a rising junior, I would recommend this book to someone as young as 16, and as wise as 55!
I read the Kindle version, but you can order it off Amazon too!
What books have inspired you recently?
xoxo
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